Interesting Test Results on a Squeeze Page
Ok, tiny bit of background, just in case the terms are unfamiliar: A squeeze page (also known as an opt-in page) is a very simple web-page where a visitor can generally get something for free in return for their e-mail address. It’s the most common way to build a list of subscribers and if you’ve been in Internet marketing for any time, you’re certainly familiar with this.
So here’s a quirky result I got from a recent split-test on a page that I made using the Premium Squeeze Page Templates: I was testing a bunch of different stuff in several splits and came across something I didn’t expect at all. I tested two pages where people can sign up to get a free report and the only difference between the two variations was the small graphic, representing this report: On one variation, the graphic showed a fairly thick looking book and on the other variation it showed a thinner, magazine-style booklet.
Surprisingly, the graphic of the thinner booklet got almost 2 percentage points higher opt-ins than the graphic of the thick book.
What can you learn from this? People are always looking for a quick fix and would rather receive something small for free than some huge tome.
